June 2026 Social Media Updates You Should Actually Care About | How Do Social Media Algorithms Work, Answered
- Morri Creative
- Jun 24
- 3 min read
Updated: 2 days ago
Every month, social media platforms roll out new features, analytics updates, and algorithm changes.
Most of them won't impact your business.
A few of them absolutely will.
We've rounded up the June updates worth paying attention to, so you don't have to spend your weekends watching Instagram announcements and TikTok marketing videos.
So, how do social media algorithms currently work?
1. Saves and shares matter more than likes
Let's start with the biggest one.
According to recent updates shared by Instagram boss Adam Mosseri, shares are one of the strongest indicators of whether content should be shown to more people. Watch time remains important, but sends and shares are becoming increasingly valuable ranking signals.
Translation?
Stop obsessing over likes.
Instead, ask:
Would someone send this to a friend?
Would someone save this for later?
Would someone share this in a group chat?
That is the type of engagement platforms are rewarding.
The best-performing content right now is not necessarily the prettiest.
It's the most shareable.
2. TikTok is giving creators better analytics
One of the most useful updates this month is TikTok separating total viewers from followers who viewed your content.
Finally.
Because views alone don't tell you much.
If 90% of your views are coming from existing followers, you're not really growing. You're just talking to people who already know you.
This update gives businesses a much clearer picture of whether content is actually reaching new people.
You can now better answer:
Is this content attracting new people?
Are we growing awareness?
Are we only talking to our current audience?
For years, people have looked at views without understanding where those views actually came from.
This update makes reporting far more meaningful.
3. TikTok is doubling down on audience relevance
TikTok's algorithm continues moving away from random viral content and towards showing content to the right communities.
In other words:
You don't need to appeal to everyone.
The days of trying to appeal to everyone are over.
The businesses seeing the best results right now know exactly who they're talking to.
The more obvious your audience is, the easier it becomes for TikTok to find them.
4. Watch time is still king
Everyone wants to know the magic metric.
There isn't one.
But watch time continues to be one of the strongest signals on both Instagram and TikTok.
If people watch:
More of your Reel
More of your TikTok
More of your Story
Platforms assume your content is valuable.
Which means more reach.
This is why hooks matter so much.
If people scroll away in the first two seconds, the algorithm notices.
This is also why we're still spending so much time refining hooks for clients.
If nobody watches the first few seconds, nothing else matters.
5. Authentic content keeps winning
This is something Adam Mosseri has touched on repeatedly.
Instagram continues to move toward content that feels real, personal, and human rather than overly polished or overly produced.
That doesn't mean low quality.
It means:
Real opinions
Real experiences
Real people
Real stories
The brands winning right now aren't trying to look perfect.
They're showing up consistently, sharing real experiences, and giving people a reason to care.
Relatability is outperforming perfection.
The takeaway
Every major update this month points in the same direction.
Platforms want content that:
Gets shared
Holds attention
Feels authentic
Solves a problem
Not more content.
Better content.
The businesses seeing the best results right now aren't chasing every new feature or jumping on every trend.
They're creating content people actually want to watch, save, and send to someone else.
That's what we'd be focusing on.
What we're focusing on right now
For our clients, we're paying close attention to:
Shares and saves
Watch time
Stronger hooks
More relatable content
Better audience targeting
Smarter testing
Because algorithms change.
Human behaviour doesn't.
The platforms will keep evolving.
The fundamentals won't.
Understand people first, then the algorithm.
If you're always wondering 'How Do Social Media Algorithms Work?'
Trying to keep up with every algorithm update can feel impossible.
The good news is that you don't need to chase every change. If your content is genuinely valuable, captures attention and is created with your audience in mind, you'll always be moving in the right direction.
At Morri Creative, we keep up with the latest platform updates so you don't have to. We turn algorithm changes into practical strategies that help businesses grow across social media.
If you'd like a strategy that's built for where social media is heading, we'd love to help.
Get in touch here.
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